Featured Speakers

 Karen Pascoe, keynote Speaker

Keynote Speaker - Karen Pascoe
SVP, Experience Design, Digital Payment & Labs @ Mastercard

Karen is the Senior Vice President, Experience Design for Digital Payments & Labs, leading the design of key consumer & customer facing experiences in Mastercard’s broader transition to digital. She is also leading design of our third party developer tools, to bring MasterCard capabilities to a broader set of commerce and money movement innovations in the digital and physical world.

Karen’s focus is connecting business strategy with deep user insights to deliver innovative design solutions at global scale. She’s also expert in design for transactional systems with the unique challenges they present. Prior to joining Mastercard, Karen has held experience design leadership roles at PayPal and JPMorgan Chase. She lives and works in New York City.

 Hanna Halaburda, Senior Economist, Bank of Canada and Visiting Professor at NYU Stern

Hanna Halaburda
Senior Economist, Bank of Canada and Visiting Professor at NYU Stern

Hanna Halaburda is a Visiting Professor at New York University Stern School of Business and a Senior Economist at the Bank of Canada. Before joining Stern, Professor Halaburda was an Assistant Professor at the Harvard Business School. Her research uses game theory to study how technology influences network effects and interactions in the marketplace and how these changes affect business models. Much of her work focuses on competition between platforms, e.g. Apple’s iPhone vs. Android or eHarmony vs. Match. Most recently, her research applies platform competition concepts to analyze the development of digital currencies and blockchain technologies. Her work has been published among others in the American Economic Journal: Microeconomics, Games and Economic Behavior, Journal of Economics Management and Strategy, Management Science. With Miklos Sarvary she has also coauthored Beyond Bitcoin: The Economics of Digital Currency (Palgrave, 2016). For a complete CV, see www.halaburda.ca.

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  Mona Patel

Mona Patel
CEO & Founder at Motivate Design

Mona Patel is an entrepreneur and bestselling Author who has been designing better human centered interactions for the past 20 years. Beginning her career with organizations like NASA, BMW and Microsoft, she has helped some of the world's largest brands understand what customers need and design systems to meet those needs. Mona's UX agency, Motivate Design, was started in 2009 and has been on the Inc 5000 list three years in a row. Based in New York City, Motivate (an MWBE certified company) supports companies like First Republic Bank, BlackRock, Jet.com, Tumblr, Coca-Cola, Chick-Fil-A, and PayPal with U/UX Research, Design, Strategy, Workshops and Staffing services.

Mona is a sought after speaker and leads design thinking talks, workshops and interactive sessions for companies around the world. She also dedicates time grooming our next generation of design thinkers by running YOUTHx, a design camp for kids, writing a children's book about an elephant that redesigns a swing, and teaching at Parsons The New School and lecturing at Columbia University and General Assembly.

 Elizabeth Rosenzweig, Principal UX Consultant, Bentley University

Elizabeth Rosenzweig
Principal UX Consultant at Bentley University

Elizabeth Rosenzweig is a Principal UX Consultant at the User Experience Center. She has worked as a consultant and employee in several major corporations for more than 28 years. Her experience includes design and development, ranging from website and applications to hardware products and technology development. Elizabeth has completed projects for many major corporations and academic institutions. She holds four patents in intelligent user interface design.

Elizabeth is Founder and Director of World Usability Day, which she started in 2005 after her term as President of Usability Professionals Association was completed. She was recognized for this work through the UPA Lifetime Achievement Award in 2009. She is additionally the author of the book Successful User Experience: Strategies and Roadmaps published by Morgan Kaufman and frequently publishes in industry journals, has written chapters in three published books and presents lectures at conferences around the world.

Elizabeth holds a Bachelor of Arts in Fine Art Photography and Printing Technologies from Goddard College and a Master of Science in Visual Studies (User Interface Design and Computer Output) from the Media Lab at MIT.

 Deborah S. bosley Owner and principle at the plain language group

Deborah S. Bosley
Owner & Principal at the Plain Language Group

Deborah S. Bosley is the Owner and Principal at The Plain Language Group. She also is Professor Emerita of Technical Communication at UNC Charlotte. Deborah is recognized as an international, plain language expert. For the past 15 years, TPLG has helped Fortune 500/1000 companies, primarily in the financial sector, create content that customers and clients can easily understand and use. TPLG knows that exceptional User Experience begins with customers’ interacting with print and/or online content to build trust, loyalty, and brand awareness.

Her financial clients include Bank of America, J.P. Morgan Chase, Chase Paymentech, KPMG, PwC, TIAA, USBank, and Wells Fargo. Deborah has published three books and dozens of articles on clear communication. She also has been interviewed for IA Watch: Regulatory News and Compliance Best Practices, Investment News, Time, The Atlantic, The Wall Street Journal Morning Radio, and Transaction World Magazine, among others including social media.

Her work has earned two national awards: 1) The Center for Plain Language ClearMark Award with J.P. Morgan Chase for Terms and Conditions for Credit Cards, and 2) Winner of the Best Material Created for a Client for a Plain Language Style Guide for TIAA. She also serves on the Advisory Council for the Institute of Fiduciary Standards in Washington, D.C.

 PauL Brassil, Vice President, Information Technology at Federal Reserve Bank of Boston

Paul Brassil
Vice President, Information Technology at Federal Reserve Bank of Boston

Paul Brassil is the Vice President of Information Technology at the Federal Reserve Bank of Boston and joined the Federal Reserve in 2013. He is responsible for all central IT functions at the Boston Fed, including application development and support, project and relationship management, information security solutions and compliance, and local desktop and network services. Prior to joining the Boston Fed, Paul served as Senior Director of Solutions Delivery at EMC Corporation, where he was responsible for a large portfolio of mission critical platforms supporting EMC’s Global Services organization.  Paul has over 20 years in technology and in earlier roles at EMC, and at previous companies such as Siemens, PrimeArray Systems, and Simplex-Grinnell, Paul focused on data center operations, application development, and IT service delivery.  Paul has a Masters in IT from Bentley University in Massachusetts.



 Gloria Petron, senior user experience researcher and designer at ubs

Gloria Petron
Senior User Experience Researcher and Designer at UBS

Gloria is Senior User Experience Researcher and Designer at UBS, leading the Americas division of the Central User Experience team based in Zurich. She drives initiatives to evolve Wealth Management digital platforms, and aligns the offerings of internal and external partners with the UBS brand. For the Wealth Management audience, her focus has been on understanding the needs and goals of Financial Advisors and the tools they use to support client relationships and regulatory requirements. Her role has recently expanded to include Corporate Center and its evolution of the Software Development Life Cycle. Previous experience includes JPMorganChase, Citibank, and HSBC International Private Bank. Gloria is also a former President of the NYC User Experience Professionals' Association.


Mark Safire
Team Lead, User Experience Research, Bloomberg L.P.

Mark Safire leads the user experience research team at Bloomberg L.P. He visit clients at their desks to understand their motivations and observe their workflows, but also enjoys the classic experience of testing designs at the company’s state-of-the-art usability labs in NYC and London

He has been working in institutional finance for a decade, including his prior positions in mid-office solutions at JPMorganChase bank and at BNY Mellon.

Mark began his career creating interactive trade show kiosks for Apple; produced websites such as Jaguar.com; and developed DVDs, including a kids adventure game, The Nile, for the Met Museum, and an interactive documentary of Tommy for Pete Townshend of The Who.

Mark transitioned into UX research at Sachs Insights where he worked with a variety of clients including Ralph Lauren and Lego.

Mark co-founded the NYC chapter of the UXPA and has taught for the Neilsen Norman group. Mark loves to coach designers and researchers in moderating skills.

 Bill albert, executive director, user experience center, Bentley university

Bill Albert
Executive Director at the User Experience Center at Bentley University

Bill Albert is Executive Director of the User Experience Center at Bentley University. Albert brings more than 15 years of experience in user experience research and design to his role leading the center. He has expertise in user interface design, information architecture, qualitative and quantitative research techniques, and user experience strategy. Prior to joining Bentley, Albert was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-doctoral Research Scientist at Nissan Cambridge Basic Research. Albert is currently an adjunct professor in the graduate program in Human Factors in Information Design at Bentley University.

 Steve turbek, managing director at goldman sachs

Steve Turbek
Managing Director at Goldman Sachs

Steve Turbek leads the User Experience team at a premier financial services firm, helping to create efficient and enjoyable experiences for their users. By infusing user-centered design with metrics, research, and engineering, his team is making design a core function of the firm. 

Between 2012 & 2017, he helped the Fidelity user experience team deliver unprecedented growth and business impact.  Previously, he founded the User Experience group at Morgan Stanley. He got his start in digital design as employee #2 at Razorfish back in the 90’s.

His work has appeared in The New York Times, Artforum, Wired, Web Techniques, BoxesandArrows.com, and in the SFMOMA, & Eyebeam Foundation. Steve was a visiting professor at Pratt Institute and the New School. His work has won the Taka-Fugi International Design Competition and the Art Directors Club Interactive awards.  Outside of digital design work, Steve is probably best known for making the Bubble Calendar, which he maintains is a product of user experience thinking. He’s lucky to be married to a strong lady and dad to two good kids.